AEA DC: Luke Wroblewski
Published by Josh Clark (@globalmoxie) —
"Nearly 40 percent of social media users access social media content from their mobile phone"—Nielsen http://t.co/UfJ4y6yq #aea
Even if people get content thru native apps, sharing happens almost exclusively through URL. Web central to mobile experience. @luke #aea
Phone use is more spikey (surges of activity) than desktop. iPad skews to evenings. @lukew Details: http://t.co/UK28XGMB #aea
@globalmoxie @luke Yes, we need better solutions for sharing between native apps. @joehewitt wrote about this recently: http://t.co/wp0e4QgO
Fascinating visualizations of usage differences between platforms: http://t.co/9QqLRagT via @lukew #aea
Understand what mobile is uniquely good at (lookup/find, status update, explore/play, edit/create) and plan design accordingly. @lukew #aea
On mobile: maximize content, minimize navigation and chrome. @lukew #aea
Heck, that's good design practice for ALL contexts.
Your website has "a long tail of crap that's no good to anyone." Mobile design an opp to slash the tail. Clean up & focus. @lukew #aea
In mobile apps, primary controls (or Android hardware buttons) best at SCREEN bottom. In mob web, tho, controls at PAGE bottom. @lukew #aea
Don't pin toolbar to screen bottom on mobile web: fights browser toolbar for ergonomics & function. @lukew #aea
Don't copy native conventions in mobile web. @lukew #aea
On avg, US teens send 3339 texts/month (100+/day or 6 per waking hour). Girls even more: 4050 texts/month. http://t.co/0vhWzbiN @lukew #aea
Reduce garbage taps in mobile UI. Kayak for example uses +/- buttons to increment #'s instead of select fields to reduce taps. @lukew #aea
Good markup eases mobile web input:
<input type="url"> conjures url keyboard
type="date": date spinner
type="time": time spinner
@lukew #aea
"Logging in sucks; it sucks even worse on mobile." #aea
#aea says password dots in mobile input makes input harder without any real security value or need. "It's security theater." @lukew #aea
RT @wendywoowho: "Logging in sucks; it sucks even worse on mobile." #aea
This is sweet. Run, don't walk. “@RussellHeimlich: List of HTML5 Input masks ready for you to copy and paste http://t.co/n8tYHGD6 #aea”
We're still figuring out mobile. This is time for experimentation. What new interactions can gestures unlock on the mobile web? @lukew #aea
Gestures "give us the chance to get rid of our little wimp chrome.…Make content the user interface." @lukew #aea
Preach it, brother.
If we don't experiment with the silly and nonsensical, we're never gonna evolve." @lukew #aea
Web now is link, text, pages. Think more creatively. Use mobile superpowers. iOS Safari has JS access to compass and gyroscope. @lukew #aea
RT @ThayerAvenue: If we don't experiment with the silly and nonsensical, we're never gonna evolve." @lukew #aea
Thanks for the shout-out, @lukew. Here's the PDF of my presentation "Buttons are a hack": http://t.co/LUEkudFn #aea
"You don't get the opportunity to reinvent the web every day."—@lukew
Friends, that time is now, thanks to mobile. Get after it.