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"Publishers are the canary in the coal mine." They face same content/business challenges we all face, but more acutely. @karenmcgrane #aea

Why does your biz need 27 Wordpress websites? Where the heck is your CMS publishing system? "Um, well, our CMS sucks." @karenmcgrane #aea

Getting editorial and IT to agree is harder than brokering a deal between Soviets and Mujahideen. @karenmcgrane #aea

Mobile has companies running scared, w/out money or resources to manage multiple platforms. Means we make bad decisions. @karenmcgrane #aea

The Nimble report by @rlovinger of @razorfish is a prescient look at why publishers need more structured content. http://t.co/jrBbViZR #aea

Well-structured content is the only way we can possibly manage a jillion platforms. @karenmcgrane #aea

Too many magazine publishers (like Conde Nast) trying to repurpose DESIGNS, not content, to new platforms. Wrongheaded. @karenmcgrane #aea

Design & production values won't make you successful. Art direction important, but can't control it on all platforms. @karenmcgrane #aea

Hearing a familiar story about Adobe’s DPS platform from @karenmcgrane. How did it ever become so popular with publishers? #aea

NPR is teh awesome. Their content platform promotes structured content that can be mixed/designed on all platforms. @karenmcgrane #aea

All the numbers about Conde Nast's iPad issue sales, from Adweek: http://t.co/4RdUD072 #aea

Lots of stats about the success of NPR’s API in this presentation at the Wolfram Data Summit: http://t.co/2cag391x #aea

Huge issue-by-issue art direction investment for magazine publishers in iPad neither scalable nor, to date, profitable. @karenmcgrane #aea

News orgs, beset by economy & tech challenges, actually well positioned for future. Because news content is structured. @karenmcgrane #aea

@paulrobertlloyd Seems to solve a short-term problem. "Wait, we can just use same tools and files and get iPad for free?!?" @karenmcgrane

NPR doubled page views using an API to send structured content to multiple channels. @karenmcgrane #aea http://t.co/G7RfGfpI

RT @zeldman: NPR doubled page views using an API to send structured content to multiple channels. @karenmcgrane #aea http://t.co/G7RfGfpI

Publishers privilege print, press its design on other platforms. NO PLATFORM HAS PRIMACY, and that includes desktop web. @karenmcgrane #aea

Web pros cling to outdated ways of building sites. We've been doing it wrong for 15 years: stop designing for "web pages." @karenmgrane #aea

Content first means don't think "mobile" or "print" or "blog"; rather think "content". Nice, structured content. #aea

Web designers always talk about separating content from form, yet too often we write, design, manage content for one form: desktop. #aea

"Write for the chunk, not the page." @karenmcgrane #aea

Every #aea I find myself pleading people to think beyond content. Tasks/services/actions are a core part of the Web. Do more than publish!

Friends, "truncation is not a content strategy." Don't lop off content to jam it into mobile screens. Write for chunks. @karenmcgrane #aea

Go team chunks! Die blobs die! #aea

"Blobs vs. Chunks" will be a game after drinking ourselves silly tonight. @karenmcgrane #aea

Metadata most powerful when reflects human judgment (for "importance" or "priority"). Automated pages too dumb w/out it. @karenmcgrane #aea

Ecommerce co's analyze, improve every point of the commerce flow. Why don't content co's do same for CMS flow? That's $. @karenmcgrane #aea

Don't talk about CMS usability as pretty designs and WYSIWYG toolbars. Use your usability superpowers to fix CMS UX. @karenmcgrane #aea

"Having great tools is not a nice to have. Having great tools is a business requirement." @karenmcgrane #aea

A prettier font and better tabs are all great. But we need to look at the design of the *workflow*.” — @karenmcgrane #aea

"Use mobile as a wedge" to overhaul content design, sez @karenmcgrane, just like @lukew sez it's an opportunity to overhaul web design. #aea

Designers, content strategy and CMS, "this is about you." Commit to separating content from display "for real this time." @karenmcgrane #aea

@globalmoxie Jesus. What does she mean by that? I don't mean to be weird, but … still having this conversation?

Want more from me on the subject of adaptive content? Check out my recent #thewebahead podcast with @jensimmons: http://t.co/Cvu2abza #aea

@tomcoates She's not speaking only about web. Print, apps, airplane banners. Platforms beyond the web (or the desktop).

@globalmoxie Well yeah, still. I mean, I'm assuming people are aware that they'd put their content in a CMS of some kind, and reuse it?

Well that was a tour de force. Because @karenmcgrane is a tower of force. #aea

@globalmoxie And I'm *assuming* she's not suggesting that HTML vs. CSS is still enough of a content vs. presentation thing?

@tomcoates No way, she's saying that too many orgs are focusing on adapting DESIGN across platforms, when should focus on adapting content.

@globalmoxie Huh. Okay, that's vaguely interesting. I'll think about that.

@tomcoates Theres more places structured content needs to go, and the content and container bleed into each other /cc @globalmoxie

@tomcoates But man oh man look at the db's so many have. Big blobs of wysiwg-generated data. Better structured content pleez. @brad_frost

@globalmoxie @brad_frost Again, that's fair, but that's just incompetence, rather than dogma. No one's telling them to be shit.

@tomcoates @globalmoxie Karen was describing how the CMS systems are the root of the problem b/c they force a bind b/w content and display.

@tomcoates @globalmoxie So we need better ways to author and store content in a more agnostic format.

@brad_frost @globalmoxie … Or we just need to use the bare amount of formatting and know how to shift it between formats.

@tomcoates Sir, I am shocked SHOCKED! that you underestimate the incompetence out there. We still write/store for pages. @brad_frost

@globalmoxie @brad_frost Honestly, I get a bit stuck trying to work out if I'm more cross with the incompetent or the zealots.