AEA DC: Jeffrey Zeldman
Published by Josh Clark (@globalmoxie) —
Lots of screen clutter & administrative debris comes from SEO panic. Result is too much nav junk that chokes out content. @zeldman #aea
Popularity of Readability & Instapaper design-stripping apps says our designs are failing. Focus on content first. @zeldman #aea
"If we don't design to be friendly to content, our users will find a way to make the content friendly anyway."—@zeldman #aea
"Designers may no longer control visual experience."—@zeldman Especially true w/bevy of connected devices. Let go. #ffly #aea #fftweet
"Everyone in this room is a craftsperson."—@zeldman #aea
"Design that is hostile to users is also hostile for business." Bad design erodes business value. @zeldman #aea
Design isn't about the pretty or the tech. It's about content. Beware what Tufte calls "the sin of pridefully obvious presentation." #aea
Have style, but don't RELY on style. That's just a bag of tricks. KNOW the content. @zeldman #aea
Minimalist Blogger theme Minima by @stop was awesome because it shelved fancy styles, focused on content. http://t.co/TPhfs8XZ #aea @zeldman
Distinction between mobile strategy (use device superpowers to enhance content) vs small-screen strategy (looks ok on phone). @zeldman #aea
if ( mobilefirst == userfirst == contentfirst ){ achieveEnlightenment(); } #aea
Plan for low-bandwidth experience 1st. Build for simplest, focus on most important, then layer more for sophisticated devices. @zeldman #aea
Pro client tip from @zeldman: "try to like them." #aea
@globalmoxie @zeldman If designers "no longer control the visual experience" then what is our value as /visual/ communicators?
@4edges Think of our job as content designers more than visual designers. Push design down the stack. @zeldman #aea
@4edges With so many presentation contexts, can't art-direct every outlet, but CAN design content. That's new art direction. @zeldman #aea
Ryanair design principle: screw the customer at every turn. #aea
Ah, it is Washington DC #aea with lots of so -called #UX experts, trying out my MOBILE interrface http://t.co/mRZCV8cQ They like rainbows?
Can you imagine? 500 #UX experts in a dark room in Washington all typing http://t.co/mRZCV8cQ into their skinny latte iphones & bumpads #aea