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Whole goal of links is to take you to your goal, sez @jmspool. This is why QR codes aren't super-effective. Their destination is opaque #aea

Is your site css'd real purdy? #aea

Crazy fact: 21% of people go to Photo section of Walgreen's site, only 11% to refill prescriptions. PHOTO DEVELOPMENT??? @jmspool #aea

Fitts' law suggests that most important stuff for users should be largest stuff on screen. @jmspool #aea

"Kittens die when marketing people win."—@jmspool #aea

For 15 years, the stats have held steady: on average for website visits, 58% fail to find the content they want. @jmspool #aea

The Back button is a pit of despair. Means users have lost the scent of information, lost their way. @jmspool #aea

(And FWIW,I don't think the Back button should be a button at all.) #aea

Pogosticking (jumping up/down nav hierarchy) correlates w/failed content hunt—@jmspool Common way to cope w/mobile or slow network, no? #aea

@globalmoxie back buttons ate integral part of depth model in wp7, also users expect to go back to retrace not just because they are lost?

@kpatton For sure, back button not always bad. But heavy back button use correlates to failed content hunt, sez @jmspool.