Apple iPhone 5 Event
Published by Macworld (@Macworld) —
Our liveblog of the iPhone 5 event is now live: http://t.co/ePJDnPsb
Tim Cook is on stage talking about the new Barcelona Apple Store, one of the largest in the world.
There are now 386 Apple Stores around the world in 12 countries. Country 13, Sweden, debuts Friday. Nearly 1 million visitors each day.
Mountain Lion (OS X 10.8) is the fastest-selling version of OS X of all time. 7 million copies since July.
Past three months, Apple is #1 in notebook market share at 27%. Over past year, Mac market growing at 15%, PC market at 2%.
Apple sold 17 million iPads last quarter—more than any PC manufacturer sold of its entire PC lineup.
84 million iPads sold so far. iPad now has 68% market share, up from 62% earlier this year. iPad accounts for 91% of tablet web traffic.
App Store: 750,000 apps; 250,000 specifically for iPad. 90% of apps are downloaded every month. Average customer has over 100 apps.
Last quarter, Apple sold its 400 millionth iOS device. Today, Phil Schiller announces the iPhone 5.
"entirely of glass & aluminum. Designed & built to an exacting level of standard, unlike anything anyone in the industry has made before."
iPhone 5 is 7.6mm thick (world's thinnest) and 112 grams—roughly 20% thinner and lighter than iPhone 4S.
Retina display, 326ppi, 4" (diagonal) at 1136x640. Fifth row of home-screen icons, all stock apps updated to take advantage of space.
(All of Apple's other apps—iWork, etc.—have also been updated for the larger screen.)
Non-updated third-party apps run at their standard resolution with letterboxing. Updated apps can take full advantage of larger screen.
44% better color saturation than iPhone 4S screen. Touch sensors integrated into the display—so thinner and less glare, as well.
Cellular: GPRS, EDGE, EV-DO, and HSPA like the iPhone 4S, but adds HSPA+, DC-HSDPA, and LTE. Theoretical max downlink of 100Mbps.
One chip for voice and data, a single radio chip. Enhanced version of the 4S antenna, automatically switches antenna for diff. networks.
Also, improved Wi-Fi: 802.11 a/b/g/n, 802.11n is 2.4GHz and dual channel 5GHz, up to 150 Mbps.
New processor: Apple A6 is 2x faster than A5 at both CPU and graphics processes. Also 22% smaller than A5.
Calendar in landscape orientation can display five days on the new display: http://t.co/2I8Zn5n5
Longer battery life than 4S: 8hrs 3G talk/browsing, 8hrs LTE browsing, 10hrs Wi-Fi browsing, 10hr video, 40hrs music, 225hrs standby time.
Camera: 8mp sensor, 3264x2448, backside illuminated, hybrid IR filter, 5-element lens, f/2.4 aperture, dynamic low-light mode, 25% smaller
Also, sapphire lens cover to protect lens, spatial noise reduction, better low-light performance, and 40% faster photo capture.
Also new: Panarama shooting: Hold phone vertical and sweep the scene. Software tells you how fast to sweep. Schiller showing off a 28mp pano
Video also improved: 1080p, better stabilization, face detection (up to 10 people), can take photos *while* taking video.
Front camera is now FaceTime HD 720p with backside illumination.
Audio improvements: three microphones: front, back, bottom. Better recording, voice recognition, noise cancelation. Better speaker, too.
Wideband audio for phone calls expands frequency spectrum, making voices sound much more natural. Supported by 20 carriers at launch.
New dock-connector port called "Lightning." Yes, now they have Thunderbolt and Lightning. Add Galileo and they have a Queen song.
Lightning: All-digital, 8-pin, adaptive interface, improved durability. Reversible, so easier to use, and it's 80% smaller.
Apple offering a 30-pin-to-Lightning adapter to use iPhone 5 with older accessories.
Photo of Lightning connector: http://t.co/bXJXtPgy
Now we're talking about iOS 6: Designed for Retina displays. (Much of what they're talking about now they showed at WWDC.)
Maps: Demo similar to WWDC: 3D flyovers, vector maps, 100million points of interest, multi-touch.
Forstall summarizing improvements to Notification Center (post Twitter/Facebook), Safari (fullscreen, iCloud Tabs), Mail (VIPs, easy flags)
Passbook, Shared Photo Streams, new Siri features (including app launching, reservations)—again, more of what they showed at WWDC.
iPhone 5 available in all-black with a slate back, or white with white glass and silver aluminum.
Our news story: Apple introduces the iPhone 5: http://t.co/QA1lylxX
The back of the white iPhone 5: http://t.co/9JfC8PU3
"The video's still going. We've had Jony Ive, Bob Mansfield, and Scott Forstall telling us just how awesome the iPhone 5 is."—@dmoren
"Ive's description of how the metal is ground by crystalline robots...is a little scary. Can't it just be magic?"—@jsnell
Same prices at the 4S. $199 for 16GB, $299 for 32GB, and $399 for 64GB (with a 2-year carrier contract)
The iPhone 3GS is now gone. The iPhone 4 8GB is now the "free" model; the iPhone 4S 16GB is $99 with contract.
Pre-orders start 9/14, ship one week later in US, Canada, UK, France, Germany, Australia, Japan, Hong Kong, Singapore. 20 more a week later
By end of calendar year, 100 countries, 240 carrier partners. Fastest phone rollout ever.
But there's more! Apple wants to talk about music.
Eddy Cue to talk about "exciting changes with both iPod and iTunes"
The iTunes Store: #1 music store in the world; offers >26 million songs. Customers have purchased and downloaded >20 billion songs.
PR image of the iPhone 5: http://t.co/Vckarsw0
iTunes Store now available in 63 countries, up from 23 last year.
But >66% of downloads are to iOS devices, so the iTunes Stores have been redesigned for iOS.
New version of iTunes, 11, that's "dramatically simpler, with iCloud built right in"
Artists can share photos with you—while listening to the artist, click Gallery to view images offered by the artist.
New Up Next feature replaces Party Shuffle, letting you view and edit upcoming tracks.
Easier to add albums to playlists, improved searching, better mini-player with built-in Search and Up Next.
iCloud is built in, so your purchases are right in your library. Movies shows both stuff on your Mac and items on iCloud.
Playback position is synced via iCloud. Store previews continue to play while you continue browsing. Concert info for artists.
Our news item on iOS 6: iOS 6 arrives on September 19: http://t.co/W4FULBA5
Greg Joswiak: iPod is the most popular music player of all time—more than 350 million sold. Today, new nano.
Looks like a tiny iPhone: http://t.co/sas98yKI
Goal: larger display, easy-to-use controls, thin, light, Lightning connector.
Result: 5.4mm thin (40% thinner than 6th-gen nano). Big screen, "home" button for play/pause.
New nano comes in white, black, purple, green, blue, yellow, and red/pink. Wallpaper matches the exterior.
New nano: Full album art and touch controls on the screen; integrated FM tuner with live pause.
Widescreen video, Nike+ and pedometer. Best of all, Bluetooth!
Nano's battery life is best ever for a nano: 30 hours of music playback.
Next up: New iPod touch. Currently the most popular iPod and the world's most popular game player thanks to >175k game/entertainment apps.
Fifth-generation iPod touch: 6.1mm thick, 88 grams, anodized aluminum, Lightning connector. Same 4-inch screen size as iPhone 5.
Photo of back of fifth-gen iPod touch: http://t.co/vpCP59qq
New iPod touch uses A5 chip instead of A6: dual-core, up to 2x CPU performance and 7x graphics performance over A4.
New iPod touch offers 40 hours of music playback, 8 hours of video playback.
Touch has a new camera: iSight, 5mp, "latest tech" for sensors and lenses, autofocus, LED flash, sapphire crystal lens cover.
Touch camera: …backside illumination, hybrid IR filter, 5-element lens, f/2.4 aperture, panorama feature.
Also, 1080p video recording with image stabilization and face detection on back; FaceTime HD 720p camera on front.
Touch has improved wireless: Bluetooth to 4.0 with low energy. 802.111 a/b/g/n and dual band N, with up to 150Mbps performance.
iPod touch also now offers Siri and AirPlay mirroring, two big additions.
Don't forget the iPod touch Loop: you can attach a wrist strap or lanyard. A wrist strap is included: http://t.co/4XUlClyx
Finally (?), iPod touch is now available in colors: silver, black, blue, yellow, and red. The wrist strap, of course, matches the color.
Photo of new iPod touch colors: http://t.co/Hdpiyz2J
Apple is "one of the biggest providers of speakers in the world"—Mas, iOS devices, iPods, headphones...
Apple has shipped over 1.2 billion "little speakers." The company spent three years designing new headphones: Earpods.
Our news story about the iPhone 5's new camera and features: http://t.co/yUh6Nlmn
Apple made 3D scans of hundreds of ears to develop the Earpod. Available separately and with new touch, nano, and iPhone 5.
iPod shuffle (2GB, in 7 new colors) stays at $49; iPod nano (16GB, 7 colors) at $149.
New iPod touch available in October: 32GB for $299 and 64GB for $399. The fourth-generation iPod touch is 16GB for $199 and 32GB for $249.
Tim Cook summarizing: What sets [these products] apart and what places Apple way ahead of the competition is how they work so well together.
And since this was partly a music event, there must be a performance. This time, it's the Foo Fighters.
Our news item: Apple announces major iTunes update: http://t.co/pvdyZDhh